Average Order Value Calculator
Average order value, or AOV, is what a typical customer spends in one order. It helps you see whether a change in pricing, bundles or shipping rules is moving the amount per sale.
- Free
- Works offline after your first visit
- Saves on this device
- No sign-up
- Updated
How it works
Divide total sales for the period by the number of orders in that same period. The result is the average amount per order. Averages can hide very large and very small orders, so look at a few typical examples too.
Worked example
With $52,000.00 in sales from 1,300 orders, the average order is $40.00.
Questions
Should I take out refunds?
Many shops subtract refunds from sales first, so the number reflects what was kept. Use the same rule each month.
Does shipping count?
It depends on how you track it. Choose one way, such as with or without shipping charges, and keep to it for comparisons.
What is a good order value?
There is no single good number. Your own trend over time, and how it moves when you test an offer, tells you more than a comparison with others.
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