Conversion Rate Calculator
A conversion rate is the share of visitors who take the action you want, such as buying or signing up. Type in the visitors and the orders for a set time, and the rate is worked out for you.
- Free
- Works offline after your first visit
- Saves on this device
- No sign-up
- Updated
How it works
Divide the orders by the visitors, then multiply by 100 to get a percent. Use the same time period for both numbers, such as one month, or the rate will not mean much.
Worked example
With 4,000 visitors and 120 orders, the conversion rate is 3%. The other 3,880 visitors left without ordering.
Questions
What is a good conversion rate?
It depends on the store and the product. Many online shops land somewhere around 1 to 3 percent, but your own number over time is the one to watch.
Should I count repeat buyers?
Count each order, and note it in your records. If the same people buy often, a rate per buyer can tell you more.
Why did my rate change from last month?
Small numbers swing a lot. Ads, holidays and stock changes can move the rate too, so compare months with similar traffic.
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